NURIE AI: Building a Safer, Smarter Future for Generative AI at Work
This is an interview article with the co-founders of NURIE AI, published by the Korean magazine Hankyung Job&Joy. You can read the original article [here].
Here's English summary/translation of the article :
NURIE AI: Building a Safer, Smarter Future for Generative AI at Work
NURIE AI, founded in April 2024 by Youngtae Do and Suhee Choi, is a deep-tech startup building tools that help professionals use generative AI securely and effectively. Their first product, NEPP, addresses the biggest concerns enterprises face with AI adoption: security risks from uploading sensitive files, low reliability due to hallucinations, and difficulty controlling costs. Recognizing that many professionals work primarily with files, NURIE AI focuses on making file-based AI usage both safe and efficient, with the long-term vision of evolving into a “Second Brain” that organizes knowledge beyond traditional file-tree structures.
The company’s competitive edge lies in enhancing the use and storage phases of the file lifecycle. By improving how AI processes complex or poorly formatted documents—such as large files or scanned PDFs—NURIE AI tackles a common pain point for professionals like lawyers, accountants, and consultants. After running PoCs with six enterprises between late 2024 and early 2025, converting five into paying customers, the team pivoted to focus on the U.S. market. In just one month, they built the MVP of their new product, VaultSage, an AI-native drive designed to transform how people store, search, and interact with files.
The founding team combines complementary expertise: Do, a former CTO at ShopBack and GoGoX with experience scaling companies to unicorn status, and Choi, who led strategy at firms like AT Kearney, Korea Credit Data, and BankSalad. With a globally experienced engineering team split between Korea and Taiwan, NURIE AI is now refining VaultSage with early adopters and preparing a U.S. go-to-market push. Backed by Nautilus Investment (KR), Rabbit Ventures (US), and selected for Deep Tech TIPS in late 2024, the company is building toward meaningful traction in the U.S. market.
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Read the original article [here]